Ideas on Europe

Jieqiong Duan

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Converging to Compete: EU-China Strategic Branding in connectivity

Jieqiong Duan |

It is wonderful to be back at UACES. I first attended the conference last year, and the discussions there gave me many valuable insights for developing my research. Over the past year, I have revisited my arguments, refined my framework, and incorporated some of those insights into my analysis. Returning to UACES 2026, therefore, felt […]

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